It’s
not just about marketing, it’s
about inspiring a change in behavior...
The difference is that we do this with a deep understanding of
the life sciences industry, of a patient’s/member’s
perspective. After all, if patients/members don’t follow the agreements
made with their providers and payers there will be no results.
First we listen...
Needs assessment - every situation
is unique - not always due
to therapeutic area, but certainly due to the mindset of the patient.
Given our client’s information we assess the needs and the
gaps that need to be filled to result in positive health outcomes
- behavioral or clinical. One World Inspired Health considers your
marketing environment, your competitive landscape, as well as, the
behavioral levers in your world.
We understand that behavior is influenced
by more than what happens in the physicians office. We ALL
make decisions based on how and where we are living our lives. Healthcare
decisions are not made in a vacuum. We have
relationships with organizations all over the US that influence
individual healthcare decisions outside the provider’s
office. We tap into these resources to ensure your initiative
can deliver on its promise.
Inspired Health uses proven stages of change models, such as Prochaska
and DiClemente, as well as, The Health
Belief model to talk to the people you want to reach.
Then we take action...
Research and data alone should not
be confused with results. We know business has to get done, outcomes need to be produced. Which
is why we design initiatives that support our findings. As we have
extensive marketing experience from both the client and services
sides of our industry we do understand what is realistic. We know
that if we simply help patients do what they need to do to manage
their health, everything else will fall into place.
To close the loop we design ways to capture the outcomes we have identified
along the way. These may be clinical, long term outcomes or shorter
term behavioral outcomes - depending on your business needs. |